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Byborre

BYBORRE is an Amsterdam based textile innovation studio working on the frontiers of aesthetics, functionality, technology and material research. 

Challenge
Develop a visual identity and online appearance for BYBORRE label. Since November 2016 I work for BYBORRE as head of art, developing and implementing a brand positioning and storytelling concept.

byborre.com 

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Mobile first webshop

Mobile first webshop

Most traffic comes from mobile devices. Therefor we are developing a neat mobile first new webshop and experience. After seeing a new product drop on Instagram, visitors can jump over to byborre.com to quickly start the process of obtaining a piece themselves.

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paris.byborre.com

paris.byborre.com

When BYBORRE wanted to show it's collection to retailers during Paris Fashion Week they got a lot of 'unfortunately-we-are-fully-booked' and 'sorry-we-are-too-busy-to-drop-by-you-showroom'. As an answer the team build a mobile showroom in the back of a truck. 'If you can't come to us, we will come to you'. The van was equipped with gps and hooked to a webapp so everyone could track it's every step and get directly in contact with it to schedule a visit. paris.byborre.com

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