Mobile first webshop
Most traffic comes from mobile devices. Therefor we are developing a neat mobile first new webshop and experience. After seeing a new product drop on Instagram, visitors can jump over to byborre.com to quickly start the process of obtaining a piece themselves.
When BYBORRE wanted to show it's collection to retailers during Paris Fashion Week they got a lot of 'unfortunately-we-are-fully-booked' and 'sorry-we-are-too-busy-to-drop-by-you-showroom'. As an answer the team build a mobile showroom in the back of a truck. 'If you can't come to us, we will come to you'. The van was equipped with gps and hooked to a webapp so everyone could track it's every step and get directly in contact with it to schedule a visit. paris.byborre.com