Hidden in the Scheveningen dunes, like a jewel in the sand, lies the Beelden aan Zee museum ('Sculptures by the Sea'). Beelden aan Zee is a private museum it relies and is run by a large group of enthusiastic volunteers and supported by a group of friends. This is the only Dutch museum which specializes in exhibiting sculpture.
Challenge Freshening up the visual identity and online presence up to par with todays standards to broaden the target audience and secure future existence.
Solution A modern visual identity and a new website with more focus on engagement and sales.
By placing a compact selector above the 'fold' (always in view) the site provides fast access to key museum information; obtaining tickets, opening hours, entrance fees and the address are just one click away.