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Massive-Talent

Amsterdam's MassiveTalent is a music platform that discovers and connects exciting unsigned independent artists with global brands, for a mutually beneficial partnership. MassiveTalent is the younger daughter company of internationally acclaimed MassiveMusic

Challenge
Pitch a proposal for a visual design showcasing passion for music, artist and projects. While visiting one should feel the heartbeat of the service. In line of design of MassiveMusic main website, on a very limited budget.

Solution
A redactional, paper-like visual design with a juvenile take on traditional functionality utilising a 'get-in-contact' stimulating strategy and a young tone of voice. Technically combining existing solutions to minimise hosting data (over 300 tracks), traffic limits and audio functionality: Wordpress, Soundcloud and Angular.js.

 

 

 

Interlinking & minimizing content blocks

Interlinking & minimizing content blocks

Content building blocks and cross connections. Having a content massive website keeping as less as possible elements maintaining an dynamic look and feel.

Everything at a glance

Everything at a glance

The homepage has a classical approach offering a bit of everything. The user is prompted with a choice to filter target audiences: are you looking for music (agencies) or do you make music (new artists)? 

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Soundcloud as a platform

Soundcloud as a platform

To minimize data usage, Massive-Talent.com is build around Souncloud.com's engine using their official developers API. Long story short: all music is hosted on Souncloud.com and loaded with Ajax.js. This enables the user to listen uninterrupted to tracks while browsing the site.

 Massive-Talent.com is fully responsive. Listening to tracks on the go is its second nature.

Massive-Talent.com is fully responsive. Listening to tracks on the go is its second nature.

The heart of massive-talent

The heart of massive-talent

The catalogue hosts over 300 tracks and loads while you scroll. The 'Mood Selector' lets you filter MassiveTalent's portfolio in a more intuitive way.

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