<- Cases /

Conway&co

ILGM

Role

UX Strategist, Delivery Lead

Role

UX Strategist, Delivery Lead

Responsibility

DXP concept, strategy, guide project, stakeholder management

Responsibility

DXP concept, strategy, guide project, stakeholder management

Objective

Improve Conversion, LTV

Objective

Improve Conversion, LTV

Process

Kanban, JTBD, CSAT

Process

Kanban, JTBD, CSAT

Deliverable

New end-to-end, composable tech stack

Deliverable

New end-to-end, composable tech stack

Timeframe

6 months

Timeframe

6 months

Gameplan -> Mapping of the old digital experience situation.

Overview

I led the delivery of a new end-to-end tech stack, enabling reliable measurement of every step in the purchase process and fostering a continuous improvement mindset. We’re merging five domains into one, with the ongoing vision of transforming ILGM from a seed seller into a trusted growth partner.

Conway & co

I served as a Delivery Lead and Digital Experience Strategist at Conway & Co Agency, working with clients such as Härklinikken and ILGM (I love growing marijuana). My role also involved researching leading global e-commerce players to identify winning strategies.

DXP Snapshots ->

hello[at]dspbrg.com -> +31634370025