Agile works well for iteration. It is less good at asking what you are iterating toward. At Albert Heijn, individual squads were moving fast on their own tracks but there was no shared language for what the future of the product could look like.

I developed a workshop format based on Design Sprints, adapted to work across teams. Starting as an experiment to consolidate design topics across squads, it grew into a repeatable process for near-future thinking that was grounded enough to feed directly into the backlog.