Started in graphic design, grew into UX, ended up leading teams. Every context different. The work always the same.
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I step in as interim Head of Design or Design Lead. I run the team, set the direction, and make sure design actually moves things forward, not just looks good in a deck.
Good fit for: Organisations between two permanent leads, or scaling teams that need structure before they can hire.
End-to-end UX for complex digital products. From research and flows to high-fidelity design and handoff. I work well inside existing product teams, or as the sole designer on a focused engagement.
Good fit for: Scale-ups and established product organisations with real design challenges, not just cosmetic ones.
I help organisations that want to take design seriously but don't know where to start. Setting up ways of working, aligning stakeholders, and building a foundation that lasts beyond my engagement.
Good fit for: Retailers, financials, or any organisation where design is still finding its place.
I use AI tools (Claude Code, Cursor, SwiftUI) to go from concept to working prototype fast. Not a clickable mock. An actual thing you can test, show, and build on.
Good fit for: Teams that need to validate fast, or organisations exploring what AI means for their design process.
I think at the intersection of design, product, and business. I help teams sharpen their direction, make better prioritisation decisions, and build products that hold together across releases.
Good fit for: Product teams with strong execution but a fuzzy north star.
I design and build websites, apps, and tools for end clients, from concept through to a live product, using modern tooling, so you don't need a separate agency or a large team.
Good fit for: Founders, small businesses, and organisations that want a finished product, not a handoff file.
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